Q: How do I get opportunities to come to me, instead of the other way around?

A: Many Knowledge Professionals spend quite a bit of time hunting for the right career growth opportunities. While it is important to be deliberate about the opportunities that most align with your interests and assets, and to always be on the lookout for those opportunities, it is also possible to position yourself to be an “opportunity magnet”, effectively attracting the best opportunities to you.

What makes this increasingly possible is the understanding and use of the various branding channels (notably digital, web-based channels) that are available today. Once you’ve developed a compelling value proposition, that proposition is carefully positioned within these digital branding channels in order for the gravitational effect can take place. For example, the search engines such as Google and Yahoo have emerged as the first step for anyone who is looking for something (or someone) to fill a need. Many digital branding platforms have been designed to align with the search engines, thereby connecting your value proposition with qualified searches for expertise.